Privacy Policy
Last Updated: 1 January 2026
AquaScale, operating at waterhardnessscale.com ("we", "our", or "us"), is committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, and disclosed in compliance with the General Data Protection Regulation (GDPR) and the UK GDPR.
1. Information We Collect
When you visit waterhardnessscale.com, we may collect:
- Usage Data: IP address, browser type, pages visited, and time spent on the site via analytics tools (Google Analytics).
- Cookies and Tracking Technologies: We use cookies to personalise content and ads, provide social media features, and analyse our traffic. You can control cookie preferences via the cookie consent banner.
- Contact Form Data: If you submit a message via our contact form, we collect your name and email address solely to respond to your enquiry.
2. Google AdSense & Advertising Cookies
We use Google AdSense to display advertisements on waterhardnessscale.com. Google, as a third-party vendor, uses cookies to serve ads based on your prior visits to our site and other sites on the internet.
- Google's use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our sites and/or other sites on the internet.
- Users may opt out of personalised advertising by visiting Google Ads Settings.
- Alternatively, you may opt out of a third-party vendor's use of cookies by visiting aboutads.info.
3. How We Use Your Information
- To operate and improve waterhardnessscale.com
- To understand how visitors use the site via aggregate analytics
- To display relevant advertising via Google AdSense
- To respond to contact form enquiries
4. Your GDPR Rights
If you are a resident of the European Economic Area (EEA) or the United Kingdom, you have the right to:
- Access, update, or request deletion of the information we hold about you.
- Object to our processing of your personal data.
- Request restriction of processing in certain circumstances.
- Withdraw your consent at any time via the Cookie Consent banner displayed on the site, or by emailing us at the address below.
5. Data Retention
Contact form submissions are retained for up to 12 months. Analytics data is retained in accordance with Google Analytics default retention settings. We do not sell personal data to third parties.
6. Third-Party Links
Our site contains links to external websites. We are not responsible for the privacy practices of those sites and encourage you to review their individual privacy policies.
7. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.
8. Contact Us
For any privacy-related questions or data deletion requests, please contact us at: data@waterhardnessscale.com